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Keratin

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  1. Inoar G.Hair Hair Straightening Treatment Mini Set - 250ml x 3 INOGHAIRKIT250 by Inoar
    Inoar G.Hair Hair Straightening Treatment Mini Set - 250ml x 3
    £77.00
  2. imnew Brasil Cacau Anti Frizz Conditioner 300ml PA0018 by Brasil Cacau Professional
    Brasil Cacau Anti Frizz Conditioner 300ml
    £15.00
  3. imnew Brasil Cacau Anti Frizz Shampoo 1L Sulfate Free PA0311 by Brasil Cacau Professional
    Brasil Cacau Anti Frizz Shampoo 1L Sulfate Free
    £40.00
  4. imnew Brasil Cacau Anti Frizz Shampoo 300ml Sulfate Free PA0310 by Brasil Cacau Professional
    Brasil Cacau Anti Frizz Shampoo 300ml Sulfate Free
    £15.00
  5. imnew Brasil Cacau Hydrating Hair Mask 200ml PA0035 by Brasil Cacau Professional
    Brasil Cacau Hydrating Hair Mask 200ml
    £20.00
  6. Brasil Cacau Primer Anti-Frizz Treatment 110ml PA0037 by Brasil Cacau Professional
    Brasil Cacau Primer Anti-Frizz Treatment 110ml
    £12.00
  7. imnew Brasil Cacau Thermal Reconstruction 1L PA0038 by Brasil Cacau Professional
    Brasil Cacau Thermal Reconstruction 1L
    £190.00
  8. Eternity Liss Brazilian Acai Blow Dry Kit (2 x 1 Litre) B008ZBP01K by Eternity Liss
    Eternity Liss Brazilian Acai Blow Dry Kit (2 x 1 Litre)
    £99.99
  9. Eternity Liss Perola Stylishine Brazilian Blow Dry Kit (2 x 1 Litre) B00BXL8QNS by Eternity Liss
    Eternity Liss Perola Stylishine Brazilian Blow Dry Kit (2 x 1 Litre)
    £96.99
  10. imnew G.Hair Organic Therapy Shampoo & Treatment Straightening Kit 1L 57345GH by G.Hair
    G.Hair Organic Therapy Shampoo & Treatment Straightening Kit 1L
    £180.00
  11. G.Hair Professional Plastica Capilar Two Step Kit - 1 Litre x 2 KITPLASTICACAPILAR1L by G.Hair
    G.Hair Professional Plastica Capilar Two Step Kit - 1 Litre x 2
    £144.00
  12. G.Hair Tonic Born Hair Capillary Growing Spray 120ml GHAIRTONIC by G.Hair
    G.Hair Tonic Born Hair Capillary Growing Spray 120ml
    £39.00
  13. Inoar Argan Oil Moisturising Hair Mask 1kg INOARGANOIL1KG by Inoar
    Inoar Argan Oil Moisturising Hair Mask 1kg
    £46.00
  14. imnew Inoar Blends Vitamin C Hair Mask 1 Kg 50884INO by Inoar
    Inoar Blends Vitamin C Hair Mask 1 Kg
    £46.00
  15. imnew Inoar Brazilain Afro Keratin Hair Treatment 1L 50029INO by Inoar
    Inoar Brazilain Afro Keratin Hair Treatment 1L
    £204.00
  16. imnew Inoar Brazilian Vegan Tanino Hair Smoothing Treatment 1L 52047INO by Inoar
    Inoar Brazilian Vegan Tanino Hair Smoothing Treatment 1L
    £216.00
  17. Inoar Cicatrifios Hydration Absolute Renewal Hair Mask 1kg INOCICATRIFIOS1KG by Inoar
    Inoar Cicatrifios Hydration Absolute Renewal Hair Mask 1kg
    £46.00
  18. imnew Inoar Doctor Reconstruction Hair Mask 250g 50904INO by Inoar
    Inoar Doctor Reconstruction Hair Mask 250g
    £18.00
  19. Inoar G.Hair Keratin Hair Treatment Set - 1 Litre x 3 INOGHAIRKIT by Inoar
    Inoar G.Hair Keratin Hair Treatment Set - 1 Litre x 3
    £195.00
  20. imnew Inoar Kalice Multi-Purpose Hair Mask 250ml 50594INO by Inoar
    Inoar Kalice Multi-Purpose Hair Mask 250ml
    £19.00
  21. Inoar Keratin Hair Straightening Treatment 2 x 250ml INOARM250ML by Inoar
    Inoar Keratin Hair Straightening Treatment 2 x 250ml
    £68.00
  22. Inoar Keratin Hair Straightening Treatment Brazilian Blow Dry Treatment Set - 1 Litre x 2 INOARM1L by Inoar
    Inoar Keratin Hair Straightening Treatment Brazilian Blow Dry Treatment Set - 1 Litre x 2
    £180.00
  23. Inoar Lifting Capilar Hair Lifting Kit - Shampoo, Treatment 1 Litre & Leave-in 250ml INOKITLIFTING by Inoar
    Inoar Lifting Capilar Hair Lifting Kit - Shampoo, Treatment 1 Litre & Leave-in 250ml
    £115.00
  24. Inoar Plastica Capilar Hair Shaper Kit- Shampoo, Conditioner 1 Litre & Leave In 250ml INOKITPLASTICA by Inoar
    Inoar Plastica Capilar Hair Shaper Kit- Shampoo, Conditioner 1 Litre & Leave In 250ml
    £99.99
  25. imnew Inoar Speed Blond Hair Mask 250g 50323INO by Inoar
    Inoar Speed Blond Hair Mask 250g
    £17.00
  26. imnew Inoar Thermoliss Anti-Frizz Styling Treatment 240 ml INOTHERMODEFRIZ240ML by Inoar
    Inoar Thermoliss Anti-Frizz Styling Treatment 240 ml
    £22.00
  27. imnew Inoar Thermoliss Professional Two Step Kit Straightening Treatment Formaldehyde Free -1 Litre x 2 INOTHERMOKIT1L by Inoar
    Inoar Thermoliss Professional Two Step Kit Straightening Treatment Formaldehyde Free -1 Litre x 2
    £192.00
  28. Ony Liss Blonde Hairtreat Formaldehyde-Free Brazilian Hair Straightening  (1 Litre) 20102ONY by Onyliss
    Ony Liss Blonde Hairtreat Formaldehyde-Free Brazilian Hair Straightening (1 Litre)
    £103.19
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⭐⭐⭐⭐ Shop Keratin products at Hair Pro Direct. Save on our huge selection of at Hair Pro Direct . Enjoy FREE delivery on orders over £75, Finance available 0% Interest Free Credit, FREE click & collect available. Shop Now!

BRAZILIAN KERATIN TREATMENT

What is a Keratin Treatment?

A Keratin smoothing treatment is a very effective hair straightening treatment that transforms curly hair to straight hair for a long-lasting effect. Also known as a Brazilian keratin treatment, this process smooths out wavy, curly and frizzy hair.

Why is it called Brazilian Keratin treatment?

Originally popularised in land of samba and caipirinhas, the best keratin treatment originated in this warm country, where a large percentage of the population has curly hair. This hair keratin treatment spread to the United States and then to the rest of the world, where it was renowned as a powerful way to straighten unruly hair, especially in those hot summer months!

Nowadays, it is referred to both as a Keratin treatment and a Brazilian Keratin therapy or treatment. In the salon world, many pros will simply refer to it as BKT.

What exactly is keratin?

Keratin is a protein found in Keratin treatment products. It occurs naturally, and is found in hair, skin and nails. This fibrous protein acts as a protective protein, guarding against damage from the environment—sun, humidity and the general day-to-day activities.

Keratin is essential to giving hair its strength. When keratin is depleted from environmental or chemical factors, the hair strand becomes porous and can is susceptible to more damage. Replenishing keratin to damaged hair gives it a new coat of protection and restores its strength and elasticity. Professional Keratin hair products have specific formulas, ensuring that just the right amount of Keratin is present, as to keep hair supple yet strong.

Who is it for?

For anyone with wavy, curly or frizzy hair, the Keratin treatment for hair will alleviate some of the pains associated with those beautiful (and sometimes annoying!) curls.

What are the benefits of getting this treatment?

Getting this treatment will drastically cut the time it takes to get ready in the morning. With frizzy or curly hair, think about how many hours you spend each week getting your hair to cooperate. For those who really want straight hair every day, a flatiron can take upwards of an hour each morning.

After a Keratin treatment, your hair will be straight right when you wake up. You simply need to give it a simple blow dry to get it to be straight and shiny. No more waking up early to straighten your hair!  

You can even walk around on rainy or humid days without worrying that your hair will frizz up immediately. Since the keratin surrounds the hair strands, humidity can't get in and cause hair to get frizzy.

How does it work?

A stylist will apply the Keratin product to your hair and will be careful to avoid your scalp, as prolonged exposure can irritate your skin. Your hair will soak in the solution to take effect.

Your hair will then be blow-dried and flat-ironed, without rinsing out the solution. Following the treatment, you must not shampoo your hair, as this time period is important for the Keratin to properly bind to your hair strands. You want to give the solution the time it needs to take full effect.

Don't take the risk of washing it out too early—it can mean a drastically shorter time that your hair will be straight! Consult with your stylist for specific times depending on the formula that is used, but the general rule is to wait at least 3-4 days after the treatment to wash your hair.

What types of hair does the Keratin treatment work on?

This treatment adapts to all types of hair: Caucasian, Latina, African-American, Caribbean, Asian—basically, any type of hair responds well to the Keratin treatment.

Who should get a Keratin treatment?

Keratin treatments work on anyone with wavy to very tight, curly hair. For those with colour-treated hair, good news! Keratin treatments are just as effective on coloured hair as on natural hair. Hairprodirect.co.uk supplies the biggest and most reputable brands of keratin treatment such as Inoar and G.Hair.

How long does it last?

Keratin treatments last around 3-4 months. After this (depending on how many times you shampoo per week), your hair will begin to bounce back to its original state, although much less than before. After this time, your hair will have grown as well, which means you will want to treat all your hair together so it has a uniform look.

How do I keep up my new Keratin hairstyle?

When it is finally time to shampoo, we recommended that you use a sulfate-free shampoo. Sulfate are powerful cleaning agents found in many shampoos. They wash your hair strands thoroughly, but sometimes too much!

Why are sulfates bad for my Keratin treatment?

Sulfates are powerful chemicals can can strip the hair of its natural oils, causing dryness. This applies to the Keratin treatment as well.. Sulfates can affect the hair cuticle and strip the keratin from your strands. This not only makes your hair feel dry, but it can diminish how long your treatment will last. Your curly locks could come back sooner than you expected, which will end up costing you more money.

For this reason, it is highly recommended to use a sulfate-free shampoo to follow up the Keratin treatment.

How do I know if a shampoo has sulfates in it?

If you buy shampoo without talking to your stylist, there are a few acronyms you should be aware of!The most common sulfate seen in your everyday  shampoos is SLS (sodium lauryl sulfate). You may also see ALS (ammonium laureth sulfate) and SLES (sodium laureth sulfate), which are also common sulfates. Look for these on labels—and avoid them!

How much does this treatment cost?

Keratin treatments can vary in cost, but they are generally a significant amount of money. You must see the benefits that the treatment will give you in time saved getting ready, as well as the newfound confidence you will have! On average, treatments cost between £200 and £300.  A good Keratin treatment requires a professional stylist. Therefore, prices that are too low should be avoided, as the solution may be cheaply produced, or the stylist may not be trained properly.