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Inoar

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Inoar Keratin Treatment


What is an Inoar keratin treatment?

A keratin treatment is a hair straightening treatment that transforms curly hair to straight hair for a long-lasting effect. The Inoar Keratin treatment is a revolutionary product that is rich in minerals such as keratin, white clay and cacao oil. Like Brazilian Keratin Treatments, this formula is efficient in straightening hard-to-manage, frizzy hair.

Turn your curls into strong, sleek and shiny hair with a professional-grade formula. Using natural proteins, this "magic" formula helps correct split ends and porous hair with molecules that seek out areas of damaged keratin. These molecules then seal gaps and broken parts of the hair, which strengthens hair and improves its appearance. With Inoar treatment, your hair is protected against the elements and gives off a genuine, healthy shine.

This Inoar treatment restores hydration for instant silky, shiny and soft hair. With an original Moroccan formula,  this treatment reduces volume by 80% to 90% on average. The effects of this Inoar hair treatment are long-lasting, with a professional quality.


Who is Inoar?

Inoar is a leader in keratin treatments, specifically designed for salon professionals. The Inoar hair treatment is internationally known for its quality and effectiveness. For natural beauty and a  sleek, smooth and radiant finish, Inoar is the one of the best Keratin hair treatments available.

Inoar Professional began in Brazil in 1998. They were the pioneers of the Brazilian Keratin Smoothing System. Following the success of this formula, the company spent several years investing in research and development. Each year, they continue to deliver new and revolutionary hair care products for professionals in the salon industry worldwide. Inoar is ranked as one of the most prestigious hair care brands in the Brazilian beauty industry. With a presence in more than 30 countries around the world, Inoar is truly an international brand.


What is keratin and why is it important for hair?

Keratin is a protein found in Keratin treatment products. All hair, skin and nails have the keratin protein in them. This fibrous protein acts as a protective protein and guards against environmental damage, such as humidity, sunlight and daily activities.

Hair relies on keratin to give it strength and form. Hair strands become porous and can become susceptible to more damage when keratin is depleted from environmental or from chemical factors, such as a polluted city. Replenishing keratin to damaged hair gives it a new coat of protection and restores its strength and elasticity.


What are the benefits?

Getting an Inoar treatment will drastically cut the time it takes to get ready in the morning. You won't have to wake up earlier to straighten your hair and it will have sheen and shine with a simple blow dry. You can even walk around on rainy or humid days without worrying that your hair will frizz up immediately. Since the keratin surrounds the hair strands, humidity can't get in and cause hair to get frizzy.

What kind of people and hair should have this treatment?
All types of people and hair respond well to the Keratin treatments. For people with curly, frizzy or wavy hair, Keratin treatments will help with some of the pains that come with those beautiful (and unruly!) curls. Other people with less curly hair often get this treatment for the shine and ease of upkeep that it provides.


How will this treatment help me?

People around the world with frizzy, curly and unruly hair spend a considerable amount of time getting ready each morning. Many wake up earlier just to have the time to straighten their hair. Others opt for an easier, but less elegant approach: the ponytail or half-up 'do.


What if I'm not sure?

Stylists work with clients of all different backgrounds. Those who are hesitating about whether the keratin treatment is for them are encouraged to talk to their stylist. Depending on your hair type and budget, a salon professional can give you all the facts you need to make an informed decision.


Who can apply the keratin treatments?

Only licensed stylists are permitted to apply Inoar Keratin treatments. The formula used in keratin treatments can irritate skin and is not recommended for non-professionals.

Becoming a certified salon for keratin treatments is expensive. Therefore, choose only certified salons and do your research to ensure that they have completed the necessary training.


More facts about keratin treatments

Keratin treatments were popularised at the end of the 1990s. They are used around the world on people with hair types of all kinds. One of the best benefits of keratin treatments is cutting the time it takes to get ready in the morning. No need to wake up earlier to straighten your hair. All it takes is a simple blow dry!

Treating your hair with keratin even protects you from rainy weather. Since the keratin surrounds the hair strands, humidity can't get in and cause hair to get frizzy. Win win!


Celebrities and keratin treatments

Lots of famous stars swear by keratin treatment to keep their locks frizz-free and straight. On long shootings, the time spent preparing—costumes, makeup and more—is already long and arduous. Many report that using keratin treatments has reduced preparation time.

Some notable stars that use Brazilian keratin treatments include Nicole Richie, Ashley Tisdale, Lindsay Lohan and Jennifer Aniston.